About us
General Group
With over 40 years of experience, General Group has grown from Hartbeat Love Candy, a beloved confectionery brand in Thailand, into a diversified group exporting premium confectionery, beverages, and functional snacks to more than 40 countries worldwide.
As a strategic partner, we combine craftsmanship with modern innovation, offering customized R&D, packaging, manufacturing, and global logistics to deliver end-to-end solutions for our partners.
With strong expertise and manufacturing capabilities across the confectionery industry, we serve leading brands worldwide. We are Asia's largest licorice manufacturer by capacity and ranked among the world's top producers, backed by Kosher certification and international quality standards.
Our Vision :
To become Thailand’s leading and most innovative confectionery company.
Our Mission :
To continuously innovate and create products that deliver greater value and satisfaction to consumers worldwide.
1983ORIGIN
Established General Candy Co.,Ltd. (GC), the manufacturer and distributor for the domestic market.
1998CARE
Established General Care Products Co.,Ltd. (GCP), the manufacturer of confectionery products.
2003DISTRIBUTE
Established G.C. Distribution Co.,Ltd. (GCD) for domestic, modern trade, and Indochina markets.
2009KOSHER
Began Kosher production, expanding certified confectionery for international partners.
2017AMERICAS
GC began to export to the South America market, opening a new regional channel.
2018GLOBAL
Began to export to more than 40 countries worldwide across key confectionery markets.
2021BEVERAGE
Established Fruit and Viggie Solution Co.,Ltd. (F&V), the manufacturer and exporter of Beverage, Jelly drink, Fruit and Veggie snack, etc.
General Group
Certificates
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